Oct 2016 – Present // Canton, NY
Direct the design and production of print and digital publications, overseeing the University’s graphics identity. Manage workflow and serve as lead designer. Lead creative concept development, production of communications and marketing materials in support of University Communications, Admissions, Advancement, President’s Office and other campus clients. Primary division contact to determine creative services requirements, ensuring consistent design and branding.
I never design a building before I've seen the site and met the people who will be using it.
Results-oriented, collaborative creative professional with over 20 years of experience in brand development, design and implementation of print and digital communications in corporate and higher education.
Extremely disciplined in self-managing projects, adapting techniques and learning new software.
Able to collaborate and communicate with various levels of marketing and communications teams.
Experienced with managing overall organization publications from conception to completion.
Able to establish creative solutions and standards, developing project budgets and schedules.
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
Truly elegant design incorporates top-notch functionality into a simple, uncluttered form.
Design is not the narrow application of formal skills, it is a way of thinking.
St. Lawrence University // Director of Creative Services >>
Oct 2016 – Present // Canton, NY
Virginia Tech // Creative Services Manager >>
Aug 2013 – Oct 2016 // Blacksburg, Virginia
Oversee the creative services deliverables and supervise staff for the production of print and online publications produced by University Relations, including production schedules, coordination of resources, prioritization of activities, and workflow and approvals management. Design and produce print and online products, such as magazines, brochures, postcards, advertising, displays, and other visual media products that support the priorities of University Relations and other university offices. Act as a client services liaison with on-campus clients for projects, including tracking and resolving customer satisfaction. Promote and enhance the university’s image and programs by devising creative approaches to visual media.
National College // Senior Graphic Designer >>
May 2010 – Aug 2013 // Salem, VA
Oversee and lead design team in enhancing the stylistic and conceptual direction of the college's creative development for thirty regional campuses in six states. Create and produce program brochures, event collateral, publication design, advertising, online and digital materials.
Leisure Media 360 // Graphic Designer >>
May 2009 – May 2010 // Roanoke, VA
Conceptualized, designed and created collateral, advertisements and editorial design for marketing, advertising sales and editorial departments. Managed multiple projects simultaneously. Color corrected and submitted digital files to printers. Maintained design standards across multiple publications.
Lemire Graphic Design // Freelancer >>
Sep 1997 – May 2009 // Philadelphia, PA
Freelancer, providing various print and web creative design services utilizing industry standard tools. Communicated with all levels of management from various businesses and organizations. Developed and maintained identity standards in marketing and communication materials. Recommended, developed and implemented web presence solutions.
PICPA // Art Director >>
Sep 1993 – Sep 1997 // Philadelphia, PA
Responsible for establishing corporate identity. Oversee design of all communications and marketing materials. Communicate with in-house printing, outside print vendors, paper suppliers and service bureaus. Develop schedules, develop printing specifications and maintain budgets. Supervise desktop personnel.
Bucks County Community College // Graphic Designer >>
Sep 1991 – Sep 1993 // Newtown, PA
Designed and produced all print materials. Communicated with in-house duplicating, outside print vendors, paper suppliers and service bureaus. Interacted with department chairpersons on a daily basis. Supervised two student interns. Purchased supplies. Performed under deadline in a fast-paced environment requiring speed and accuracy.
Good design is obvious. Great design is transparent.
Couple of links below to resources
I thought might be interesting and helpful.
themeforest.net site templates and themes in html, for email, WordPress, Joomla, and Magento.
tympanus.net site loaded with articles and tutorials on practically everything to do with web design.
The Square Grid
thesquaregrid.coma CSS framework for designers and developers, based on 35 equal-width columns.